Hard Rock Hotel Penang
Since opening in 1971, Hard Rock International has been committed to two consistent brand pillars- music and philanthropy. In 2016, Hard Rock International is combining these two passions with the launch of the Hard Rock Heals Foundation, a global charity that aims to improve lives through the power of music. Hard Rock’s guiding principle, “Love All – Serve All,” encompasses the brand’s dedication to its core mantras – “Save the Planet,” “Take Time to Be Kind” and “All is One.”
In the past, a wide range of charities have benefited from Hard Rock donations – in the form of dollars, food and beverage, merchandise and man hours – including WhyHunger, Breast Cancer Research Foundation and more.
The Hard Rock Heals Foundation
The Hard Rock Heals Foundation was founded in 2016 in order to unite all philanthropic efforts, including global initiatives and local events, under one charity platform to benefit one common goal: making the world a better place through music. By the close of 2021, Hard Rock Heals Foundation’s goal is to fundraise a minimum of $10 million for organizations immersed in music philanthropy.
The foundation’s motto, Love.Amplifed., seeks to inspire us all to turn up the volume and deliver the message that lives can be improved by the power of music. The Hard Rock Heals Foundation provides grants and assistance to music-centric, health and wellness programs worldwide, including the foundation’s inaugural partners MyMusicRx, Musicians on Call, Stax Academy, Street Symphony, Bombay Teen Challenge and Nordoff Robbins. All funds raised through Hard Rock’s various philanthropic efforts at cafes, hotels, casinos and other venues will be used to support global and local efforts that tie closely to Hard Rock’s greatest brand differentiator – music.
The Hard Rock Heals Foundation inaugural initiatives will include an exclusive merchandise collection, philanthropy- driven Hard Rock Hotel suites which benefit the cause, casino programs, live music donations and much more.
Save the Planet
Hard Rock International began working hard to “Save the Planet” long before the environment became a widely supported cause. Its pioneering mission to give something back – both on a global basis and by involvement in smaller community projects – has not only served as a catalyst to raise funds, but it has also enhanced the very profile of corporate charity work.
In every Hard Rock city, the staff makes it a priority to become a valuable community partner. Members of Hard Rock International’s “Ambassador Program” provide ongoing fundraising and volunteer services to a variety of charities and non-profit organizations vital to each community that each Hard Rock serves. Hard Rock Ambassadors have been involved in charitable causes, ranging from neighborhood recycling drives to annual Earth Day events, beach clean-ups, meals for the homeless and more.
Hard Rock’s ongoing support of various environmental organizations, such as Sustainable Biodiesel Alliance, National Arbor Day Foundation, Farm Aid, Concert for the Oceans Foundation, Surfrider Foundation USA and SurfAid International, displays the brand’s commitment towards a cleaner, eco-friendly world.
Take Time to be Kind
From San Francisco to New York to London to Dubai, each member of the Hard Rock family takes time to be kind – following the example set by Hard Rock’s founders – and is still respected by Hard Rock International’s corporate headquarters to this day.
In 1990, Hard Rock International launched its Signature Series T-shirt line to benefit various charities. This innovative series involves musicians and artists – from U2, Elton John and Eric Clapton to Bruce Springsteen, Ozzy Osbourne, Shakira, Green Day, Jon Bon Jovi, Linkin Park and Ringo Starr – donating an original piece of artwork to be reproduced on a limited edition T-shirt, sales of which benefit the artist’s nominated charity. One of the more successful avenues of fundraising to date, Hard Rock’s Signature Series line has raised millions for a wide variety of causes.
All is One
Never straying too far from its musical roots, Hard Rock International has participated in numerous high-profile rock charity events of the past decade, a tradition that began with Live Aid in 1985. From the Nelson Mandela Tribute at Wembley in London, to The Wall concert in Berlin, to a Bob Dylan Tribute in New York – if there’s music and a meaningful cause, count on Hard Rock to be there to help.
Leveraging key relationships in the entertainment industry, Hard Rock International has banded together with several organizations to stress the importance of music today. Organizations that have joined Hard Rock for this cause include the National Academy of Recording Arts & Sciences (GRAMMYs), Latin Academy of Recording Arts & Sciences (Latin GRAMMYs), Gibson Foundation, Rock the Vote, Rock & Roll Hall of Fame, School of Rock, VH1 Save the Music and more.
Charitable work will always be integral to “what” Hard Rock “is.”
At Hard Rock Hotel Penang, several philanthropic events and activities are organised each year.
Below are the projects that we initiate locally to benefit Penang charities and non-profit organisations:
May | PIN FIESTA 2016
Hard Rock Cafe Penang hosted Pin Fiesta for the second time this year. The pin event was held with the aim of gathering pin collectors to join in for some fun trading as well as to raise funds for Crystal Family Home Penang which houses children from poor single parent families. We are pleased to have raised RM4,500 from the registration fee, raffles draw, pin auction and 10-minute-neck-massage by Rock Spa. Held on 1st May 2016, the pin fiesta had drawn approximately 80 pin collectors, consisting of both local and foreigners. The highlight of the event was the pin action where limited edition pins from Hard Rock Cafes worldwide were auctioned.
14 & 15 May | SUMMERFEST 2016
Hard Rock Hotel Penang joined “The World’s Largest Music Festival” celebration in May 2016, hosting the 7th annual Summerfest event at the hotel’s pool area. Ticket priced at RM20 per person per day, the two-day festival was held from 12.00pm – 10.30pm. Funds raised were all donated to Persatuan Tongkat Putih Pulau Pinang for the visually impaired community. Summerfest 2016 featured a number of local band performances at the Sand Stage and fun-filled activities at the pool area. Other fun activities include Pool Darts, Zorb Ball Challenge, Hand Ball, Kayak Race, Water Volleyball, Vibe Dances, Family Face Painting, Sumo Wrestling, Water Bucketball, Pillow Fight and many more. Other fun activities were also available at the poolside cabanas. They are tattoo services by Mandala Tattoo, Entopia booth, games and toys by Toy Shack, arts & craft and face painting by Pyjama Drama. In between live bands, some of the models from Ms Hard Rock Penang rocked the Sand Stage during the OWN IT fashion shows, displaying a series of tweaked Hard Rock merchandise.
June | IT’S OUR BIRTHDAY!
June 14, 1971 is the day that the first Hard Rock Cafe started operating in London. It was the day that Isaac Tigrett and Peter Morton, The Founders, brought their vision of American hamburgers to London – the day that rocked dining experiences forever after. Each year Hard Rocks around the world celebrate in many interesting ways. Hard Rock Hotel Penang, likewise, lined up fascinating programs to mark this day. We celebrated our birthday having the staff dress up in 60’s fashion and had a small party at the lobby with guests.
October | PINKTOBER 2016
Hard Rock Hotel Penang supports breast cancer awareness with annual PINKTOBER® campaign.
Throughout the month of October each year, we ‘pink’ up two guest rooms complete with pink sheets, pink lights, pink bathrobes, pink towels, pink amenities, pink drinks, pink pillow and Pinktober® pin. 25% of the room rates benefit Penang’s Mount Miriam Cancer Hospital.
Other initiatives as part of this campaign includes the sale of pink merchandise, food and beverage promotions and others.
This month is capped off with The Pink Show featuring fashion shows, live band performances, silent auctions and more with all proceeds going to Mount Miriam Cancer Hospital Penang.